Transforming Airports: Five Reasons Airports Should be Exploring GPT Technology Now
The incorporation of AI, specifically specialised GPT systems, presents a groundbreaking opportunity for the aviation sector, offering an opportunity for transformation not seen since the start of the internet. It presents an opportunity to significantly accelerate the advancement of airports; revolutionising operations and enhancing the experiences of passengers.
The use of GPT technology to personalise the passenger experience is also a game-changing development, providing customised support that surpasses the capabilities of standard applications.
In today’s post find out:
What is a GPT?
Five reasons airports should be starting to consider GPT now
Apps vs. GPTs - the pros and cons
Why a dedicated GPT could give your airport the competitive edge
Getting started
What is a GPT?
GPT stands for Generative Pre-trained Transformer which, without going into too much techie detail, means that it generates content based on data it has been trained on and transforms that data into conversational content. Such data includes websites, research papers, books, and social content for example. Functionality differs depending on which GPT you have access to but, by and large, most enable users to complete most day to day tasks.
The main limitation, in ChatGPT for example, is that unless a user is paying for the Pro plan or above (ChatGPT 4.0) access to recent or real-time information is limited and there is no access to custom GPTs. However, as user numbers grow and GPTs become even more widely used, I see a time in the not too distanced future where there is no financial barrier to access and that’s why, as an innovative airport, you need to be thinking how dedicated GPTs could be utilised now.
Five reasons why airports should be using GPTs to enhance operations and improve passenger experience
Personalised Assistance: A dedicated GPT system at airports can provide personalised assistance to travellers. Unlike generic apps, GPTs adapt responses based on individual passenger needs and preferences, offering tailored information about flights, amenities, or accessibility options. This level of personalisation enhances the passenger experience, enabling them to make informed decisions.
Real-Time Problem Solving: Airports are dynamic environments where situations change rapidly. A dedicated GPT can offer real-time solutions to problems, such as delays, updates to gate changes and baggage claim. Using Natural Language Processing (NLP), it can process and analyse live data more efficiently than standard apps, providing up-to-date information and guidance to passengers.
Multilingual Support: Airports are international transit hubs where passengers speak a variety of languages. A dedicated GPT system can converse in multiple languages, making it more inclusive and accessible than apps which may be limited in their language capabilities. This is a feature easily enabled within GPT configuration and, with the typical airport customer base in mind, is an essential feature.
Operational Efficiency: GPTs can assist in various operational aspects of airport management, such as ground crew allocation, passenger queue management, and emergency response. By analysing patterns and predicting potential issues, a GPT system can help in making more informed and efficient operational decisions.
Enhanced Security and Safety: GPTs can play a crucial role in enhancing airport security analysing vast amounts of data to identify potential security threats or irregularities. Furthermore, in emergency situations, a dedicated GPT can provide immediate guidance.
App vs. GPT
Overall, while airport specific apps provide a level of convenience and functionality, a dedicated GPT system will offer the passenger more up to date, comprehensive services, while catering to the complex and dynamic nature of the airport environment. Providing passengers and colleagues with real-time, streamlined information offers an opportunity to not only increase efficiency and predict operational issues but gives your airport the competitive edge.
As previously mentioned, current barriers to the accessibility of GPTs are sure to be reduced to encourage and enable mass adoption, so airports should be thinking about how they can start testing this technology in the near term to encourage wider use when possible.
Give your airport the competitive edge
Staying ahead of the competition, particularly for regional airports, is key for attracting and retaining passengers, with technology playing a significant part alongside other factors such as travelling time, costs and route availability Here are some of teh ways in which a dedicated GPT can set one airport apart from another.
Staying ahead of the competition in the tech-savvy world.
Dedicated GPTs offer a unique selling point to attract airlines and passengers.
Improving customer loyalty and positive reviews.
The airport is no longer just a place to wait for a flight but rather a destination in itself, offering experiences that passengers love while increasing revenue for the airport. Offering a USP such as a dedicated GPT could be the key to attracting both passengers and airlines, and keeping them there.
Getting started
The time is now to start exploring how AI and, in this context, GPTs, could be embedded into airport operations. A thorough AI strategy including a priorotised backlog should be your first port of call. One of the benefits of hiring an external AI strategy consultant is to help identify where a dedicated GPT could be used in the first instance to test the concept and measure the impact against pre-determined KPIs. More often than not, a small internal operation provides a great sandbox to demonstrate impact and secure investment for further AI projects.
In Conclusion
The integration of AI, specifically dedicated GPT systems, is a transformative step for the aviation industry. Airports, as bustling hubs of travel and technology, are particularly ripe for this advancement and the deployment of GPT systems in airports promises unparalleled benefits in operational efficiency, customer service, and overall management.
We extend an invitation to embark on this transformational journey with us. Whether you are at the initial stage of considering consultation or ready for GPT development, we are dedicated to guiding you through each step.
Let MyAirportAI help your airport become a model of efficiency and customer satisfaction in the aviation industry.
