CAPA article: Beyond the Boarding Pass
This week, our founder, Helena Hill, was published in CAPA with an analysis on the role of AI in airport operations and as a facilitator for enhanced passenger experiences.
In summary:
The article discusses the potential for rapid adoption of AI in aviation to enhance operational efficiency and passenger experience.
It highlights the shift towards predictive technology to improve operational aspects and communication with passengers.
Generative AI is presented as a solution for adapting to and predicting passenger behavior for better personalisation.
Concerns are raised regarding security and the necessity for ethical frameworks and training in AI applications.
It concludes with AI's significant potential to transform the aviation industry amidst current technological advancements and challenges.
Access the full article here.